Lately, I have frequently been asked, during various meetings, what our campaign slogan will be for the upcoming elections.
One thing I can say with absolute certainty: we will not shut ourselves in a room to craft beautiful words and elegant sentences.
A slogan must be natural arising from the people and from real life.
Every day, I engage with hundreds of individuals, representing every social class and age group.
What is it that the people truly want?
– To live in their country in peace and security.
– For peace to be not just a lofty concept or an empty promise, but a guaranteed reality.
– For fair and just social norms to prevail in the country.
– For young people not to consider leaving their homeland.
– For having children to be seen as a joy, not a burden; for owning a house to be an achievable goal, not just a distant dream.
– For businesses to be protected.
– For living in a village to be profitable and advantageous.
– For those with knowledge and a strong work ethic to get ahead, not those who rely on family connections.
– For educated, honest individuals, those with knowledge and experience, to hold worthy positions in the public administration system, not appointments based on party affiliation.
– For an atmosphere of internal solidarity to exist in the country, not one of pervasive hatred or envy.
– For people to be able to plan their lives in their own country for years to come, with consistent growth and development year after year.
– For our nation to have strong allies.
– For the Armenian people to overcome the hardship and despondency of today.
– For the Armenian people to once again become respected and authoritative in the world, known for supporting their kin.
At first glance, these are simple, basic human desires. But it is precisely from these simple desires that the public atmosphere is formed—an atmosphere that helps cultivate a positive-thinking, creative society. It is this atmosphere that builds a strong and secure country. So, to choose a slogan, one simply needs to listen to the people. Artificially constructed, pretty words will change nothing. That slogan must be our society’s collective proposal for the development and future of our country. It must encapsulate our collective offer to our country, our Proposal for Armenia.
And that is precisely what we will do. We must create this slogan together, and together we will turn it into reality.